Now that we are about to start the holiday season, it is time for your company to make the final decision on what to do when it comes to the construction Christmas cards that you will be sending.
This may be an annual tradition for you, or it may be a new thing for your company to be considering, but you should make sure that everyone agrees and that you don’t fall for the mistakes that other construction companies often make.
For a construction company such as yours, you must have many employees and customers with whom you would like to maintain and even develop a stronger business relationship. One way for you to do this is to show them that you value them as your business partners by sending them personalised construction Christmas cards so that they feel your sincerity when you show them your gratitude.
Tips to Shopping Construction Christmas Cards
Know The Recipient of Your Christmas Cards First
Before we delve into the usual mistakes and errors, it is essential that you have laid the foundation of your construction Christmas cards. You should have a reason for sending your Christmas cards.
Most of the time you send Christmas cards to one or more of the following groups:
1. Your clients and customers
Of course, this will be the largest and most popular segment of your group. This is especially true if you are a B2B company. Sending Christmas greeting cards to your customer base is a great way for you to show your customers that you care about them. It will also help to keep you fresh in the minds of your customers when the New Year begins and it is time to do business again.
2. Your business partners
The business partners of your company are among the popular recipients of your Christmas cards. Sending Christmas cards has also become one of the famous practices used by many companies to express their appreciation and respect.
The types of cards sent to business partners are more personalized but still serve the same purpose as the cards you would send to customers. The main focus here is to keep things simple but remain visible.
3. Your investors
Of course your investors should always receive a symbolic recognition for the past year. Sending them a personalized Christmas card will help to further promote and deepen your relationship by letting them know that you appreciate their financial and emotional support for your company.
4. Your employees
You should not underestimate the power of sending Christmas cards to your employees. Because if you show them your appreciation, you can encourage them to return to the New Year rejuvenated and eager to work.
Mistakes that You Should Not Do When Sending Construction Christmas Cards
The idea of sending Christmas cards sounds great in theory. However, the truth is that there are still many companies that make mistakes when it comes to the execution of the mailing. So instead of making a simple gesture of gratitude and appreciation, it has become an unhappy nightmare.
It is important that you are able to understand these mistakes so that you do not make the same mistakes during this holiday season.
1. Do not forget the basics
It’s amazing how many companies tend not to take the time to make sure their contact information is updated and still active. If you’re going to send a lot of cards, the first thing you should do is make sure that the names of the recipients are spelled correctly, the addresses are correct and that there are no duplicate entries.
2. Do not procrastinate
This depends on the number of cards you will need, as it may take some time to complete your order. You should not hesitate and buy these construction Christmas cards as far in advance as possible.
This way you will not only ensure that you receive them on time, but you will also have the extra time to write personal notes if you wish. And once you have the cards at hand, you should not hesitate to send them. The ideal time to send the cards is right after Thanksgiving and in the first weeks of December.
3. Do not try to make a sales pitch
Sending Christmas cards is the only chance your company has to do something that is not geared towards sales. This should be a time when you simply show your gratitude to your customers and clients. So when you send out Christmas cards, you should not overstep your bounds. Although your name and company should be clearly visible on the cards, that should be all.
4. Do not leave out the gatekeepers
While it is important that you send out to the person you are doing business with, it is important that you don’t leave out your customer or partner’s assistant. This is a good idea, and this little token of appreciation can really make a big difference in the future.
5. Do not just follow the crowd
Of course, you don’t just send out Christmas cards just to fit in. You should focus on your target market so that you can choose a Christmas card that stands out and makes a statement.
6. Do not overlook Personalization
It is not really a requirement, but to give your Christmas cards a personal touch is really important. Even just writing a simple “Thank you” or “Best wishes” can give them the impression that you are taking enough time to address the recipient. And if possible, it would be great if you could write their name on the card by hand and then refer to a personal anecdote.