Communication is nothing like it was in the Stone Age when cavemen drew on walls to convey messages. These days we don’t even need to sit at a computer or write on a notepad to send a message, as it can all be done with a tap on our phones. Communication is easy and efficient. We need to use it wisely, learn when messages are best sent, and know what’s next in technology for communication.
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4 Ways Internet is Changing People Lives
1. More Connected than Ever
Social media is an important way to communicate. Whether using it for business or personal use, if you want your message to reach the most people, knowing the best time to post on Instagram on Sunday can really help. More than 1.1 billion people across the entire globe use Instagram. You might not be able to reach that many with one post, but if you can engage with just a tiny percent of them, you’ve won.
Peak engagement is between 9 a.m. and 6 p.m. on the weekdays. Many people check their phones as they wake up and when they go to bed. During the week, peak times to check include normal business hours, as well as 11 a.m. to 4 p.m. Weekends are best Saturdays at 11 a.m. and Sunday from 10 a.m. to 2 p.m. Many people tend to check their social media in the late afternoon as a mood buster at work.
The good news is that social media is never closed. This means messages are circulating at all times. If you want to reach a targeted audience, you need to post at peak times. If you want to reach a general audience, there is no right or wrong time to post.
2. Shop From Anywhere
Brick and mortar stores are struggling to keep up with online technology. Clicking a button to purchase items seems to be much easier for consumers than driving to a store and roaming around for hours. Online reports showed that in 2018, 10% of all retail sales were done online. This number climbs each year. Online retailers often offer consumers special discounts and even free shipping to get them to click on their item.
Brick and mortar stores can get their message out via social media to those that love to shop with a click but are still driving the consumer to their website instead of the actual store. Consumers tend to like the convenience of technology where they don’t have to make too much of an effort to get their goods.
3. Learn and Make Money Become Easier
Technology is changing the way we do business and approach education. Instead of presentations on a whiteboard, businesses use resources online to convey their message. Everything can be done on a screen to share throughout the entire world of business.
Paperwork can all be done online meaning there is less of a carbon footprint. This is just the tip of the iceberg as most businesses are changing their entire structures to technology. Faster and more efficient, more money can be generated using technology. Education is evolving from the old days of blackboards to the new days of screens. Educators use tablets and iPads to connect with students and parents.
Social media is used for class discussions as well as assignments. Grade books are thrown out the door as teachers keep records in a database. This is just the tip of the iceberg as most businesses are changing their entire structures to technology. Faster and more efficient, more money can be generated using technology.
4. Engaged Social Connection
Calling a friend on the telephone isn’t as easy for most people as sending a quick text. Messages on social media are sent with that lightning speed sharing a thought or post for the moment. It’s important to think before you send as technology isn’t as forgiving as grabbing that letter out of the mailbox.
Technology doesn’t have to only be used for personal thoughts and pictures online. Many people use their social media for sponsorship’s. This means they post something with a paid sponsorship to get their word/post out there along with grabbing a little extra income. The company reaps the rewards as well. The next generation may never know about using a pen and paper to write a new penpal across the globe. They can find whomever they want via social media and send direct messages. It’s up to each person to decide how they want to use this magical tool.
Technology in communication is always growing and changing. There’s something new on the horizon at all times. Keeping up with this new world of ever-changing technology is an everyday challenge.