Product photography is one of the leading tasks in brand marketing that every product seller has to perform. With the growth of e-commerce from year to year, the number of individual sellers competing in the marketplace is increasing.
Get More Out of Your Product Photographer
1. Get photos of new products at major corporate events. For a long time, people had their goods photographed for catalogs in lighting studios and photo studios, but this has gradually changed as the trend of having product photos taken at corporate events becomes more popular.
The basic idea of having clothes, shoes, jewelry, drinks, and many other items photographed during parties is that the products can often be made even more attractive when they are in situations where people are having fun. Not only can you save money by using your event photographer to take pictures of your products, but you can also create more excitement among your guests by having additional cameras snapping away during your special event.
2. Wait until you have several new items to photograph before you call in the professionals. A product photographer will charge far less if he only has to make one trip to a company to photograph items. If you call the product photographer every time your company launches a new item, the invoices for photos will really start to pile up. Whenever possible, wait until you have a large number of products that you need pictures of and have the photographer take pictures of them all at once.
3. Instead of using the photographer’s studio, you should check if it is possible to rent the required lighting and have the photographer come and photograph the items at your own location. Product photographers almost always have their own studios with special lighting equipment. These private studios can be very expensive and these costs will be passed on to the customer. Sometimes it is possible to rent the lighting needed for the shoot and have the photographer work at your home or office, which can save you a lot of money. Be sure to discuss the location choice with the photographer first, as not all photographers will work with other people’s equipment.
4. Keep your product photographer well informed about the image you want to create with the photos. Often it is not appreciated how much a commercial photographer can do to create an image of an item if he or she gets the right information. There are big differences between the choice of lighting for products marketed for working adults and those aimed at the young teenage age group. Take the time to sit down with your photographer over a cup of coffee and explain as much as possible about your advertising campaign and what your company wants to get out of it. You might even go a step further and have your advertising team have a special session with your photo team to see what they can come up with together.
