The marketing industry has changed quite drastically over the past decade. These days there are so many more avenues through which you can market your brand, and many different ways to reach your target audience quickly and efficiently. One of the fastest and most efficient ways to reach your target audience these days is to market your brand through the entertainment industry.
70% of millennial consumers are influenced by the recommendations of their peers in buying decisions. An influencer marketing survey conducted by Collective Bias involving 14,000 respondents in US, reveals this statistic.
Celebrity endorsement is a new viral talk in the marketing industry. Celebrities are the new influencer’s to the targeted customers. Popular YouTube stars and Instagram Influencer’s are the new age of billboards. Did you know Kylie Jenner made over $35 million in 58 Instagram posts? It’s crazy right! Brands and celebrities are becoming one.
There are many great celebrity endorsement examples are there to follow it, such like Nike’s Colin Kaepernick ad showed its stand against racism & immigrants in America. Great ad you should see if you didn’t yet.
Tips To Better Celebrity Endorsement Marketing:
- KISS – Keep it simple stupid! Which means your core message should not be confusing and correlate to the celebrity you are hiring.
- Make a budget and do the deed end research
- Find the right influencer for your brand, not just a star with 100’s of endorsement.
- Make it attractive and positive
- Create curiosity as much possible, People love it.
- Try funny ads – super bowl ads
How Celebrity Endorsement Marketing Works?
Marketing through the entertainment industry provides you a lot of options, and also allows you the opportunity to reach a wide range of people through an avenue that carries a lot of influence over the masses. These days people are more strongly influenced by celebrities and athletes than they are politicians, journalists, and even their own friends. People are fascinated by what their favorite celebrities are doing, wearing, eating, and saying.
In an attempt to feel closer to their favorite celebrities, people will try to do what they do, eat what they eat, wear what they wear, and say what they say. This may sound a little creepy, and it is, but the truth is that this obsession with celebrity provides a great opportunity for different businesses to market their brand in the entertainment industry.
Read Also: 30 Important Lessons for Every Entrepreneur
Celebrity and Athlete Endorsements and Marketing
Endorsement have been used successfully for many years for a wide variety of different products and brands. There are many different ways that you can utilize the entertainment industry for marketing purposes, from celebrity and athlete endorsements, to product placement in select television shows, and even celebrity or athlete appearances at special events for the brand or product. However it is that you choose to market your brand in the entertainment industry, the most important thing is to find the right celebrity or athlete to endorse your brand or product.
This is not an easy task, and thankfully there are agencies out there who can work with you to help you develop the perfect marketing plan to fit your business’ aesthetic and style.
Here’s 10 Best Super Bowl Commercials 2019 for best celebrity endorsement marketing,
One such agency is known as FIMI. FIMI has many years of experience in the celebrity endorsement and marketing industry and they are known for their unique ideas and marketing plans. FIMI has built a reputation over the years as one of the top celebrity marketing agencies in the industry, and they continue to expand and reinforce that reputation through their hard work each and every day.
FIMI understands how people respond to the entertainment industry, and they know how to use that knowledge to create wildly successful marketing plans using celebrities and athletes. Do not miss out on this opportunity to market your brand in a new and different way.
If you are wondering how you can reach a wider audience, and how you can put your brand name out there like you never have before, consider celebrity or athlete marketing strategies. You will be amazed at how a marketing plan such as this can increase your brand name recognition and increase your sales.