The marketing industry has changed quite dramatically over the last ten years. Today, there are so many other ways to market your brand and many different ways to reach your target audience quickly and efficiently. One of the fastest and most efficient ways to reach your target audience today is to market your brand through the entertainment industry.
70% of millennial consumers let themselves be influenced by the recommendations of their peers when making purchasing decisions. A marketing survey on influencing, conducted by Collective Bias and involving 14,000 respondents in the USA, shows this statistic.
Celebrity endorsement is a new viral topic in the marketing industry. Celebrities are the new influencers for target customers. Popular YouTube stars and Instagram influencers are the new age of billboards. Did you know that Kylie Jenner earned over $35 million with 58 Instagram posts? It’s crazy right! Brands and celebrities become one.
There are many great examples of celebrity support, such as the Colin Kaepernick ad by Nike that showed their stance against racism and immigrants in America. A great advertisement that you should watch if you haven’t already.
Tips To Better Celebrity Endorsement Marketing:
- KISS – Keep it simple stupid! This means that your core message should not be confusing and correlate with the celebrity you hire.
- Set up a budget and research the facts
- Find the right influencer for your brand, not just a star with 100 endorsements.
- Make them attractive and positive
- Create as much curiosity as possible, people love it.
- Try funny ads, like those you might see during the Superbowl.
How Does Celebrity Endorsement Marketing Work?
Marketing through the entertainment industry offers you many opportunities and also gives you the opportunity to reach a wide range of people through a channel that has a huge impact on the masses. Nowadays people are more influenced by celebrities and athletes than by politicians, journalists, and even their own friends. People are fascinated by what their favorite celebrity does, wears, eats, and says.
In an attempt to feel closer to their favorite celebrities, people will try to do what they do, eat what they eat, wear what they wear, and say what they say. This may sound a little scary, and it is, but the truth is that this obsession with celebrities provides a great opportunity for various companies to promote their brand in the entertainment industry.
Read Also: 30 Important Lessons for Every Entrepreneur
Celebrity and Athlete Endorsements and Marketing
Endorsements have been used successfully for many years for a wide range of different products and brands. There are many different ways in which you can use the entertainment industry for marketing purposes, from supporting celebrities and athletes, to product placement on selected television shows, to celebrity or athlete appearances at special events for the brand or product. However you decide to market your brand in the entertainment industry, the most important thing is to find the right celebrity or athlete to support your brand or product.
This is not an easy task, and fortunately, there are agencies that can help you develop the perfect marketing plan that fits the aesthetics and style of your business.
Here are the 10 best Super Bowl commercials 2019 for the best Celebrity Endorsement Marketing,
One of these agencies is known as FIMI. FIMI has many years of experience in celebrity advertising and marketing and is known for its unique ideas and marketing plans. Over the years, FIMI has built up a reputation as one of the top celebrity advertising and marketing agencies in the industry, which continues to build and consolidate every day through its hard work.
FIMI knows how people react to the entertainment industry and it knows how to use this knowledge to create highly successful marketing plans with celebrities and athletes. Do not miss the opportunity to market your brand in a new and different way.
If you are wondering how to reach a wider audience and how to make your brand name more widely known than ever before, think about marketing strategies involving celebrities or athletes. You will be amazed at how such a marketing plan can increase your brand name awareness and boost your sales.
Read Next: 10 Life Lessons from Warren Buffet You Should Follow!
