London – it’s among the most business-friendly cities in the world. This city’s electrifying, dynamic, and vivaciousness is hard to resist. This comprehensive guide is here to help you pull off every corporate event with ease, and highlight why your business should hire a London event company to make your event a success.
Event management is the art of making sure all things go smoothly despite hurdles and obstacles. Undoubtedly, an increasing number of corporate meetings, exhibitions, conferences, product launches, marketing a new service, or getting to know your clients/potential investors have become the norm. The event sector in the UK is worth £42.3 billion, recording an 8% increase from the previous year.
Unfortunately, planning a corporate event on your own often results in catastrophe. It even demonstrates disastrous results than what a professional, efficient and reliable event company can offer.
Corporate Event Management – A Quick Overview
Event management is the process of planning a corporate event, either virtual, hybrid, or in-person, and ensuring the range of events are successfully executed. It involves overseeing all logistics leading up to and during an event, whether it’s a conference, employee promotion, product launches, marketing a new service, or any other corporate organised event.
The events industry in the UK is worth almost £70 billion, with more than 700,000 event management jobs. Out of these, meetings and conferences are the most sought-after and well-planned events, highlighting the economic significance of successful event planning and execution.
Reasons Why Businesses Need Professional Event Management Services
Often, managers instruct their employees to arrange a corporate event on top of their heavy workload. It’s challenging to say the least – organising, arranging, and planning an event is no fun but rather stressful and inconvenient. When planning for a local event, it’s necessary to have know-how about the local area, and what if you are asked to arrange the event somewhere else, like abroad. What would you do?
Even when you are looking to book a venue in London, and you feel you know the city well, there are still, and we mean literally, thousands of venues and themes to host a huge range of events. Ultimately, it all comes to the question – where do you start?
Listed below are a few of the benefits of hosting a successful event.
Redefining Creativity And Embracing Teamwork
A dedicated event manager ensures that all your plans are carried out as directed. Indeed, your business has complete control of all decisions, and the event company saves the hassle of doing it all by yourself.
Definitely, your specialised and expertise area isn’t event management so leave it for the professionals. Things that aren’t our forte take more time in execution, which impacts other responsibilities that need attention.
In short, professional expertise saves efforts, stress, and time of planning and managing the event on your own.
Effective Budget Management
There’s this misconception that hiring an event organizer costs a lot.
You also need to consider that professional event planners and managers have years of experience, robust connections, and access to various digital tools. They can get you anything and everything needed to make your event a success, and that’s always a great way to maximize your investment.
When organising an event, ideas tend to change, resulting in going over budget. But when you outsource to an event company, you get to save money.
Maximise Your Brand Awareness
You might have heard that customers want an experience, and it’s kind of true. However, customers want to purchase the experience, which helps sell more products and increases profitability.
According to Bizzabo, 97% of marketers strongly believe that in-person events are vital for business success, helping them achieve their goals.
Increased Customer Attendance
Sometimes businesses want to plan a hybrid event and increase their brand following, and you might think that a hybrid event results in a lesser audience. People can either attend the event in person or virtually, but a hybrid event helps your business gain followers.
According to a recent survey, almost 98% of attendees attended a hybrid event despite never planning it in the first place. Moreover, 23% of event planners agreed that hybrid events brought more attendees than anticipated, and it kept on growing for future events.
Enhanced Collaboration Opportunities With Sponsors
Did you know that more than 70% of corporate sponsors are interested in participating in a hybrid event when they have higher chances of reaching their audiences?
The reason is simple, corporate events have the power to attract a higher pool of leads which ultimately helps them increase their sales. Moreover, it provides a gateway to communicating with its attendees and building a brand image.
Perfect Solution Ensuring Successful Corporate Event
The role of an event management isn’t just to ensure the event happens successfully. Instead, they are involved in each and every step, like marketing and delivering a seamless experience for attendees. The pros are responsible for ensuring your event achieves its objectives while looking after post-event issues.
You need to brief them and take a back seat – let them take all stress on their shoulders, providing peace of mind. Without a doubt, hybrid events are the most economical, efficient solutions for delivering the ultimate customer experience. Additionally, it increases their brand reach and builds value in the market, which marketers can capitalise on later.