The online world is full of business storefronts, personal blogs, web tools, resources, and the list goes on and on. But as a contractor, you might not be aware that there are numerous online services that you can use to help gain exposure for your business, and grow your client base.
Our digital landscape has been growing ever since the Internet became functional back in the early 1980’s. And though it took a couple of decades before everyone started using the Internet frequently, the advances made within just the last decade are astounding.
Contracting work is often synonymous with manual labor and the like, so many contractors overlook using online services to help promote or grow their business. But if you’re looking to boost sales and productivity, there are several services that you should check into.
Here, we’ll outline a few online services that you can capitalize on.
Managed IT Services
If you’re running a large contracting outfit, chances are you use an operating system of some type to keep all of your business data stored and secure. This could include programs that manage your accounts, accounting software, and CRM (Customer Relations Management) programs as well.
If you have any type of data storage or complex programs running, you’re going to eventually run into issues and maintenance problems with programs.
Glitches happen, and when they do, your data could be compromised, and this is bad news for your business. But a great solution is to utilize managed IT services to handle all of your tech needs.
With IT professionals in your pocket, you’ll rest easier knowing that your data is safe and secure, and that your programs will always be operating functionally, no matter how busy you get on the job site.
If you’re looking to become a professional contractor in your state, then you’re probably chomping at the bit to get out there and get to work. But along with landing the first job comes the need for landing your second, and your third, and so on, therefore creating a long-lasting contractor business.
Without a marketing program, any business is basically dead in the water. This is because you need outreach and exposure in order to become visible to potential clients in your local and neighboring communities.
Advertising in the newspaper is one thing, but in today’s world, more and more people are getting their information from online sources, and this includes the products and services that everyone uses on a daily basis.
With an online marketing team, you can rely on professionals to handle your marketing efforts. And this will simply free up your time so that you can concentrate on doing your job, and producing quality work.
Social Media Business Platforms
You might think of social media as only a platform to share interests or to keep up with friends and family. But social media has grown exponentially since the early MySpace days.
Instead of simply sharing a part of your life with the world, social media has evolved, and now you can share your business ideas with the world, all from these online services.
Sites such as Instagram, Facebook, and LinkedIn have business pages that you can build specifically to any industry. And from there, you’re able to share content, promote yourself, funnel traffic to your personal website, and ultimately gain exposure and more potential customers.
The key to using social media is to keep your posts engaging and useful. And if you can manage to entice your followers to send your client referrals through incentives, you’ll be using the power of social media business platforms to their fullest potential.
Staying ahead of the competition means utilizing all of the resources that you can. Whether these are digital tools or traditional methods, each action you take needs to work to benefit and advance your business. And part of being a business owner is to seek out these methods and adopt them into your strategy.