Many experts have predicted the demise of the press release. However, given the debates that are taking place on the Internet, press releases remain relevant to companies.
With the help of press release distribution services, companies have gained more visibility and awareness. It helps them to promote their news to their target audience, no matter what the platform.
Newswire is one of the wire services that provide distribution and other PR services. Many users find it useful and effective in gaining visibility. It also ensures that it provides its clients with monitoring or tracking reports to check the results of their campaigns.
How different is Newswire from other press release services?
Newswire helps organizations increase their visibility by attracting website traffic and creating noise. It offers a variety of services, not just distribution. It also provides PR services that can improve campaign results, including media monitoring, media relations, a media database, a press office, and writing services.
You can become an industry leader if you receive a regular distribution. They offer monthly and annual distribution plans to increase your online presence and visibility.
They also offer customization for companies looking for a unique strategy. Companies can track the progress and results of their campaigns through analysis reports.
You can create a hub for your brand values by creating your own online newsroom. This helps to improve your online branding and gain the trust of your target audience.
Newswire’s Distribution
One thing that sets Newswire apart from other distribution platforms is its distribution. It has a wide range of plans from which customers can choose.
Whether you’re a small business, a mid-sized company, or a Fortune-500 company, there’s a plan to suit every need and budget. Based on the reviews on the overview pages, it offers an easy and quick PR submission process. You will find the platform easy to use.
It has an extensive network of journalists, reporters, opinion leaders, media representatives, and websites to help you connect with your target audience at the right time. It offers traditional and national coverage.
Before your press release is published, they make sure that it is correctly formatted and written according to the standards. Their simple submission process makes the process fast.
It offers three types of distribution plans: individual publication, monthly and annual distribution. Under each category, there are packages that can meet the needs of customers.
Single distribution is recommended for organizations that need a one-time release distribution. The good thing about the wire platform is that it offers all solutions for all distribution needs
A single base plan costs $119, while the highest plan costs $1,199. Of course, the base plan contains only minimal features compared to the National Newsline.
Regardless of the single distribution plan, you get a premium distribution network of over 250 outlets and the PR Newswire distribution network of 1,000 outlets. This means that you receive double the attention because your company is exposed not only to its network but also to PR Newswire’s network.
What does this mean for your company? You get more visibility, presence, and awareness.
The basic plan also allows clients to add up to 6 hyperlinks and up to 4 images, embed a video, and add two files. It improves the optimization of your publication and increases your visibility on the Internet.
It gives priority to tracking reports. You must have an idea of how your release was distributed. It provides clients with analysis reports to give them insight into the results.
Here are the basic plans for a single, monthly and annual distribution:
| MEDIA DISTRIBUTION | PREMIUM (SINGLE) | PROFESSIONAL (MONTHLY) | PROFESSIONAL (ANNUAL) |
| Price | $119 | $399 | $317 |
| Premium PRs | 1 | 2 | 2 |
| Discount on wire services | 0 | 10% | 10% |
| Optional Extended Distribution | √ | √ | |
| Google News inclusion | √ | √ | √ |
| Premium network distribution (250+) outlets | √ | √ | √ |
| PR Network distribution (1,000) outlets | |||
| Industry List | 1 | 1 | |
| Add Hyperlinks, Images, and Video | √ | √ | √ |
| Targeted Auto Campaign to Industry Publications | √ | √ | |
| Detailed Analytics Report | √ | √ | √ |
| NEWSROOMS | PROFESSIONAL | ||
| Number of newsrooms | 1 | 1 | |
| Press Releases Included Automatically | √ | √ | |
| PR Contacts | √ | √ | |
| Social Media Integration and Curation | √ | √ | |
| Supports Multimedia | √ | √ | |
| Press Kit | √ | √ | |
| Event Calendar | √ | √ | |
| Custom URL | × | × | |
| MEDIA DATABASE | PROFESSIONAL | ||
| Number of Saved Contacts | 400 | 400 | |
| Included Messages | 400 | 400 | |
| Campaign Analytics | √ | √ | |
| Powerful filtering options | √ | √ | |
| Full contact profile | × | × | |
| Data export feature | × | × | |
| Import your own media list | √ | √ | |
| View recent articles | × | × | |
| Campaign scheduling | √ | √ | |
| MEDIA MONITORING | PROFESSIONAL | ||
| Number of Saved Alerts | 4 | 4 | |
| Sentiment Analysis | √ | √ | |
| Real-Time Tracking | × | × | |
| Access to Newswire Article Archive | √ | √ | |
| Data partnership with LexisNexis | √ | √ | |
| SMS text notification, email | √ | √ | |
| News clipping feature | √ | √ | |
| INFLUENCE | PROFESSIONAL | ||
| Discover Top Influencers | √ | √ | |
| Communicate with Influencers | √ | √ | |
| Campaign Analytics | √ | √ | |
| Campaign Management | √ | √ | |
| Account Coordinator | × | × | |
| Schedule campaigns | √ | √ |
The single baseline only offers more of the distribution functions and tracking reports. It is suitable for first-time users and startups.
The monthly and annual plans offer the same features and services. However, the annual plan offers a 20 percent discount, which allows customers to save even more.
All basic plans offer premium distribution to over 250 media channels: Boston.com, Daily Bulletin.com, Daily Herald, Dental Economics, International Business Times, Kansas City, Kane Republican, Maxim Group, The Daily Times, and others.
The PR Newswire network includes 1,000 outlets: After Effects Channel, Airlines.net, Alltop, B is 4, CEOExpress, CNBC, Daily Citizen, Daily Review, Daily Tribune, and more.
Media Monitoring
Gain a deeper insight into the performance of your content. Find out if your publication has been distributed and picked up, if it is distributed through different channels, or if it has reached your audience.
You will know if your content is effective and whether it has generated enthusiasm and online conversations. Newswire provides the service for $649 per month.
Writing Service
Companies that do not have their own content team or do not have the time or resources to write their own content can get a writing service. Newswire has its own professional team of writers and journalists trained in how to write newsworthy and interesting stories.
It has a team of professional journalists who can write on various industry topics: Business-to-business, business-to-customer, technology, lifestyle, food and beverage, artists and entertainment, retail and consumers, and much more.
There are three steps to their writing process. The client tells their story to the senior executive. He writes a press release in AP writing style.
Within 48 hours the first draft is ready. You send an e-mail to the customer with the link to the publication to give them a preview. The website offers unlimited revision time until the customer is satisfied.
The final step is approval. They wait for the customer’s signal to make sure they are ready for publication. If there are some problems after the release, they are ready to consider any request.
The publication is optimized for the search engines. Your story gets maximum visibility as it appears for a while in Google News and other search engines.
When your publication is optimized, your company will attract more website visitors. The more visitors you get, the easier it is to get more engagement, inquiries, and sales.
Newswire guarantees its customers a fast turnaround time for content design. The first draft is ready within 48 hours.
It is written in the standard AP style format, 1-on-1 support is provided for reviewing the draft, and unlimited revisions are made to provide great writing service. Each press release is charged at $249.
Newsroom
The newsroom provides a platform for a company to present its digital assets, including press releases, press kits, executive biographies, social media integration, and events. Companies with a newsroom have better visibility and brand awareness.
The newsroom improves the online presence of the brand. Journalists looking for industry trends or information can easily use it without having to visit the website.
Newswire’s press page allows your company to be found online. It is optimized for search engines, which leads to better visibility.
It also has a number of designer templates. Companies can quickly choose from the range of products on offer.
The price for a newsroom is $299 per month. It includes press releases, social media integration, self-publishing module, PR contacts, multimedia, press kits, executive biographies, website analysis, email alerts, multiple templates, custom URL domain, adaptive-responsive website, and custom URL.
Media Database
It is very important for companies to have access to the media database. You cannot create your own media list without using a database. It is an important tool that contains information and the latest work of journalists and influencers.
Newswire has an extensive collection of 1.7 million media contacts. Companies can select the most relevant reporters and media channels.
It provides filtering options to extract the information from your most relevant media. It consists of the reporter’s name, publication, and e-mail address.
You can view the most recently published work of each journalist. It can help you to personalize your pitch. There is an export contact information that gives you the freedom to manage your own list.
You do not have to worry about creating a presentation. It has its own customizable templates of pitches that you can easily edit.
The Wire service tracks the success of your pitches. You get the open prices and click rates. The media database costs $499 per month.
Media Outreach
You need a strategy for media presence to create a good tone that will help you get exposure and media coverage. This includes calling your customers to get their story. From there they will create a media list.
Based on your story, a personalized offer will be created. It will be sent out at the right time. A report will be created to inform listeners about click rates and who is interested in your story.
Reviews about Newswire:
According to Fitsmallbusiness, most users liked the platform’s simple and fast PR sign-up process. They also praised the excellent customer service.
The news service received a 4.4/5 rating from G2 Crowd. It received an average score of 9.1 for usability, 9.1 for the quality of support and 8.8 for ease of setup. Customers also like the pricing based on the affordability of the service.
Despite the expensive package, they think it is very effective. Overall, the company received great comments. Others suggested that it should offer more categories.
Newswire is an effective PR solution that helps companies gain attention, integrate social media, improve search rankings and monitor results. Companies seeking greater reach and visibility can turn to the Newswire service.
