We all start off small, no matter what type of business we’re in. You might even remember the beginning when you didn’t have a clue how to land a client, let alone to keep business consistent.
But the time eventually comes when you have to grow, and this is a good sign of a prosperous business.
The world of contracting, though impacted by the COVID-19 pandemic, has begun to see an upswing, as people are getting back to business as usual. And this means that you’re anticipating more work in the near future.
The good news is, expansion is easy as long as you can come up with a sound strategy to get your momentum going.
The world of contracting, construction work, and the like might all be known for labor intensive tasks, but if you can work just as hard at strategizing to expand, you’ll be thanking yourself down the road when you land those big paying jobs.
Start with Marketing
You might think that expansion means that you should go out and hire more workers. Well, think again. If you don’t have the big jobs yet, you won’t be able to pay a larger staff.
Instead, begin by getting aggressive with your marketing efforts. Because it’s through persistent marketing that you’ll gain exposure and word-of-mouth, and then you’ll have clients coming to you.
Marketing strategies vary, but to keep it simple (and aggressive) sink a little more money into a marketing campaign. You might also consider bringing on a marketing team, or outsourcing these tasks to a local marketing agency.
A marketing agency or team employs personnel that are well-versed in tactics and strategies, and they’ll know how to scale your program in order to meet demand and goals.
Beef Up Your Fleet
If you want people to know you’re in business, you need to make them aware of your presence. And you can do this by expanding your fleet of work trucks.
You might already have a couple of work trucks that you and your crew use on a daily basis. But if you add a few more to the fleet, you’ll not only be showing potential customers that you’re a legitimate business, you’ll also have more vehicles being driven around town, to and from job sites.
Perhaps you need a 4X4 truck to get into remote job sites, if this is the case and you’re wanting to expand, you can rent a 4X4 work truck to meet these demands. And this is a great option for saving a little money as well, without having to purchase the vehicle.
Consider Working Beyond Community Borders
If you live in a close-knit community, or even if you’re in a fairly large town and you’ve already made a name for yourself, you don’t want to exhaust your clientele. Expansion means moving beyond your comfort zone, and in this case, it means making a presence known in neighboring communities.
When you expand into neighboring communities, you’ll essentially be repeating the same process that you went through when you first began your business.
You’ll need to start with the basics, market yourself, make your presence known, and begin building relationships with community leaders and those in your industry. But this time you’ll have an edge.
Now you have a portfolio of work to showcase wherever you decide to expand. And with great credentials and references to back you up, you’ll be able to go into any neighboring community and bid on jobs without any doubt about your skills or expertise.
Business expansion is a natural evolution within the modern business world. All businesses must grow, otherwise complacency sets in, and this is a pitfall that you don’t want to experience.
In order to grow your business organically, you need to get clear on your business goals. Only then will you be able to come up with a viable strategy and expand your empire.