The world of fashion is vast, and some of these designs borderline on the bizarre and the offensive. But one aspect of this industry is universal: Everyone in the design world started off as a nobody at some point.
Even the big names that you might know like Ralph Lauren, Prada, Gucci, and Tommy Hilfiger all were once very much unknown to the world. But they all landed their big breakthrough hard work, tenacity, and persistence above all obstacles.
If you want to become successful in the design world, you have to know where to make the right moves, and how to get your designs in front of the right people. And this is much easier than you might think.Becoming successful in the design world isn’t the easiest task, but with a few simple tricks you can speed up this process and hopefully land a few good contacts along the way.
Get Active Online
If you’re in any type of creative business, you absolutely have to have a web presence these days. Especially now in the business climate that’s been affected by the COVID-19 pandemic, you need to have a digital space to showcase your skills.
Using tools like social media and the like are great ways to get a conversation started around your designs. And with platforms like Instagram, Pinterest, and even Facebook, you can share images of your work and even post about promotions or any deals that you might have going each month.
Social media does require a little persistence. You can’t just post once a month and expect it to be effective at all. This process takes time, and to build a large enough following to get exposure, you’ll need to make quality posts as often as you can.
Additionally, you can opt to outsource your online activity or use social media automation tools so that you can free up your time and allow the software to take control.
Personalize Your Items
Do you know what the difference is between brands that stand out and those which don’t? The answer is personalization.
Any successful fashion designer adds a touch of personality to every aspect of the design, even down to customizing hang tags. It’s the attention to these little details that go the distance when it comes to personalization.
You can also personalize your designs with woven logos, or even clothing tags that are stitched into the items.
The key is to make your brand as memorable as possible so that you create a sense of brand awareness. This is what will make a customer remember your brand and your designs because if you think about it, you never remember the work of someone unless you feel a personal connection to it in some small way.
Take Your Show On the Road
In order to become successful in the world of fashion and design, you have to get your work in front of the right people. And you also need to get yourself in front of people in general, and the more the better.
Taking your designs to neighboring communities is a great way to gain exposure and land new customers. But you should also consider taking them out of state to fashion shows, trade shows, conferences, and the like.
You might even consider signing up for workshops or joining design clubs that might be available in your local community. These are great ways to network within your own sector, and to meet connections that might love your work and point you in the right direction for a better chance at sales.
Becoming successful doesn’t happen overnight. Though we often hear of the romanticized “overnight” success story, the chances of this happening are very slim. No matter what you do in life, it will always take a fair amount of work and dedication to reach your goals.
