Advancements in technology have led to the development of smartphones and mobile applications, which have helped ease most of our daily activities. Most people save time searching for products or services, doing shopping, paying utility bills and planning online. They could do everything without disturbing their busy schedules.
People’s over-dependence on the Internet has prompted most businesses to launch their websites online to promote their products or services through digital marketing. Individuals or companies buy domain name for their websites to get identified by prospective customers.
A strong online presence is essential to attract more visitors to your website. That requires you to buy a domain name, which is easy to remember and type on the Internet. Short domain names are catchy and easy to spell, so such names are more likely to create a better customer reach and sales. When customers mention your website and domain name, you have a chance of getting more traffic and repeat visits.
Some essential reasons to buy a domain name
Email marketing and digital marketing are the best platforms for the smooth running of any business. A website plays a significant role in taking your product or service to customers. To own a website in your name or business, you should register for a domain name with a recognized registrar. Once you own a domain name, the registrar will upload your details on the directory. After this process, the public can see your website, navigate it, and communicate on your website.
When you purchase a domain name you can enjoy:
- Direct traffic
People use search engines to find the information or product they need. They type the product or service name directly on the search bar to reach a website. If you have an easily recognizable domain name, they can directly type your domain name on the search bar. This will help you get direct traffic to your website. Many popular online shopping websites are an example of this. They are memorable and user-friendly that the users can type the domain name on the URL space bar to access it easily.
- Boost your business network
A distinctive and branded domain name can attract potential customers or business partners. Other entrepreneurs who are searching for reliable business may contact you for partnership. This can help you boost your network and grow your business. So, a short, impressive and branded domain provides immediate credibility and acceptability in any industry.
- Physical branding
Any business needs to stand out from the crowd. A good domain name with branding will stick into people’s minds. You make your customers to type your brand name without searching on Google. If the visitors remember your brand and domain, it helps you to easily convert them into a potential customer.
- Social media integration
Social media is vital for any business; if you own a domain name that is easy to share on social media, you will get more exposure and reachability among your customers. Hence, choose an exact matching domain name for your website to coordinate it across all your social media accounts.
- SEO friendly
Search engines are essential to search for a product or information on the Internet. Premium domain names will optimize your brand name for search engines. This will help them figure on the leading pages on the search engines. High website ranking will help you get more traffic to your website.
A domain name carefully chosen can make a difference by getting recognized by most of your prospective customers online. It can help your business grow faster.