The primary reason why guest posting is crucial is that it helps you build backlinks for your website. Backlinks are when one website links to another. This is used as a ranking signal by Google because it proves that another website finds your content noteworthy.
If you don’t have a guest posting strategy already or if you think you are doing it wrong, then you are in the right place. In the article below, we speak about guest posting mistakes that will ruin all your efforts at improving Google rankings, so keep reading!
1. Not Creating High-Quality Content
Just because you are creating content that isn’t going on your website, doesn’t mean that you can slack off now. Absolutely not!
You still need to follow all blog format guidelines and ensure that you create content that’s scannable, interesting, and attention-grabbing. Also, don’t forget to run your articles through Grammarly so you don’t have any silly punctuation or grammatical errors.
2. Forgetting to Link Back to Your Website
‘You had one job.’ The only point, the main point, the primary point of writing guest posts is to have guest post links, that is, links back to your website from the guest post. Without that, your guest posting efforts are down the toilet.
So don’t forget this crucial bit, and ensure that there are no typos in the link so the reader isn’t directed to a 404 page.
3. Not Offering Something Enticing to the Readers
Always think about your reader’s intent when writing the blog post. Why would they want to read this guest post? Well, probably because it will help solve one or more of their problems.
Write the guest post with this problem in mind and have a solution to offer (of course, it must be one of the many products and services your business sells).
4. Don’t Be Too “Salesy” With the Guest Post
This is a big no-no, not only with guest posting strategy but with all blog writing. Don’t shove your product into the reader’s face with your writing, but gently guide them towards it. No one likes to be sold to, but everyone likes it when someone cares about them and wants to help them grow or heal.
5. Don’t Forget About the Blog Owners’ Needs
If you want to become a frequent guest poster on this blog, then you will want to keep the blog owner’s needs in mind as well. They aren’t just looking for great quality content to add to their website, but they also want to boost their website rankings and views.
What else do they want from your guest post? Make sure to enquire about this beforehand so you can deliver. This post will give hints on how to choose quality guest post sites to post your content on, as not guest post sites are created equally.
Which Guest Posting Mistakes Were You Making?
Be honest now – which guest posting mistakes were you committing to date? Now you are aware and can start garnering the benefits of guest posting properly.
Also, don’t forget to check out related articles on our website so you can become better at marketing businesses online.